AI Insights · Timothy · July 2024
Q2 2024 Film & Television App Insights in the US
The second quarter of 2024 saw notable trends in the US Film & Television app market, with significant user engagement on unified platforms. Sensor Tower provides a closer look at the top performers.
In the second quarter of 2024, the US Film & Television app category witnessed some interesting shifts in user engagement and app performance on unified platforms. Data from Sensor Tower offers valuable insights into these trends.
Max: Stream HBO, TV, & Movies started the quarter with modest revenue but saw a dramatic increase to $31K in the final weeks. Downloads followed a similar pattern, starting at 5K and peaking at 58K. Weekly active users skyrocketed from 4K to 132K, indicating growing user retention.
Amazon Prime Video showed more consistency in revenue, with figures hovering around $14K towards the end of the quarter. Downloads saw a slight upward trend, from 7K to 10K. Active users experienced minor fluctuations but remained stable, averaging around 80K per week.
For Disney+, revenue remained robust, with a notable increase to $104K in the last week of the quarter. Downloads maintained a steady range between 6K and 9K. Weekly active users showed a slight increase from the beginning of the quarter, stabilizing at 269K.
Netflix saw its revenue fluctuate, ending the quarter at around $10K. Downloads varied, with a peak at 8K. Active users had a slight upward trend, finishing at 573K, suggesting a solid and engaged user base.
ShortMax - Watch Dramas & Show experienced modest revenue growth, ending the quarter at $3.5K. Downloads spiked to 17K in mid-May but then declined to 2K. Active users peaked at 21K, also in May, before dropping to 8.7K.
For more detailed insights and data on app performance, visit Sensor Tower, where the latest market trends are continuously analyzed.
